Cold Email Prompts

Cold email is where most AI-generated marketing falls flat. The AI defaults to "I hope this email finds you well" and "I wanted to reach out" — phrases that get deleted on sight. These prompts are structured to produce emails that lead with the prospect's problem, not your pitch.

Cold email — B2B outreach
You are a direct response copywriter who specializes in B2B cold email. Write a cold email from [YOUR NAME] at [COMPANY] to [TARGET ROLE] at [COMPANY TYPE]. Product/service: [WHAT YOU OFFER] Their problem: [THE PROBLEM YOU SOLVE] Proof: [ONE SPECIFIC RESULT OR CUSTOMER] Rules: Under 100 words. Lead with their problem, not your solution. No "I hope this finds you well." No buzzwords. One specific CTA in the last line. Subject line included.

Replace the bracketed fields with your specifics. The "lead with their problem" constraint is what separates this from generic AI cold email.

Cold email — follow-up
Write a follow-up email to a cold prospect who hasn't responded to my first email. Context: First email was about [ORIGINAL PITCH]. Sent [X] days ago. No response. Tone: Light, not desperate. Assumes they're busy, not uninterested. Format: Under 60 words, one question, one sentence CTA. Do not: Reference that I'm following up in the subject line. Do not guilt trip.

Social Media Prompts

The most common mistake with social media prompts is not specifying the platform's native format. A LinkedIn post and a Twitter post are completely different beasts. These prompts account for that.

LinkedIn — founder story post
Write a LinkedIn post about [TOPIC/ACHIEVEMENT/LESSON]. Format: First-person founder voice. Hook in the first line that doesn't start with "I". Short punchy paragraphs (1-2 sentences each). One insight or lesson per paragraph. End with a question to drive comments. Tone: Honest and specific, like the kind of post that goes viral because it's real, not because it's polished. Length: 150-200 words. No: Hashtags in the body. No "excited to share." No "game-changing."
Twitter/X thread
Write a Twitter thread about [TOPIC]. Structure: 7-10 tweets. Tweet 1 is the hook — bold claim or surprising fact. Tweets 2-8 are the breakdown. Tweet 9 is the summary. Tweet 10 is the CTA. Format: Each tweet under 280 characters. Number them (1/, 2/, etc.). No filler. Tone: Direct and confident. Like someone who actually knows the subject, not like content marketing. Topic: [YOUR TOPIC]

Ad Copy Prompts

Ad copy needs to be ruthlessly short and impossibly specific. These prompts are built for direct response — copy that makes someone stop, read, and click.

Facebook / Instagram ad
Write Facebook ad copy for [PRODUCT/SERVICE]. Target audience: [SPECIFIC PERSON — age, situation, pain point] Their biggest fear: [WHAT THEY'RE AFRAID OF] Our promise: [WHAT WE DELIVER] Proof: [SOCIAL PROOF — number, testimonial, result] Format: Three versions. Each version: one hook line (under 10 words), one body paragraph (under 40 words), one CTA button text. Tone: Direct, specific, no hype. Speak to the fear first, then the promise. No: "Are you tired of..." openings. No exclamation points.
Google Search ad
Write Google Search ad copy for [PRODUCT/SERVICE] targeting the keyword "[TARGET KEYWORD]." Write 3 headlines (30 characters max each) and 2 descriptions (90 characters max each). Headlines must: Include the keyword naturally. Lead with a benefit, not a feature. Descriptions must: State the specific outcome. Include one trust signal. Tone: Clear and direct. No superlatives unless you have proof.

Email Newsletter Prompts

Newsletter — weekly digest
Write a weekly newsletter issue for [NEWSLETTER NAME], a newsletter about [TOPIC] for [AUDIENCE]. This week's theme: [THEME] Format: One big idea (3-4 paragraphs), one practical tip (1-2 paragraphs), one resource recommendation (2 sentences), one closing thought (1 paragraph). Tone: [YOUR BRAND VOICE — e.g. "like a smart friend who knows the industry"] Length: Under 600 words total. No filler sections. Every sentence earns its place.

Landing Page Copy Prompts

Landing page — hero section
Write the hero section copy for a landing page for [PRODUCT/SERVICE]. Audience: [WHO THEY ARE and WHAT THEY STRUGGLE WITH] Outcome: [WHAT THEY GET after using your product] Unique angle: [WHAT MAKES YOU DIFFERENT] Write: One H1 headline (under 10 words, focused on outcome not features). One subheadline (under 20 words, explains the how). One CTA button text (under 5 words, action-oriented). Then write 3 alternatives for each. Total: 12 copy elements. No: "The [noun] that [verbs] your [noun]" headline formulas. No "finally" or "introducing."

Brand Voice Prompts

Brand voice — rewrite
Rewrite the following copy in the brand voice of [BRAND or DESCRIPTION OF VOICE]. Original copy: [PASTE YOUR COPY HERE] Brand voice characteristics: [3-4 adjectives + one concrete example, e.g. "Direct, warm, slightly self-deprecating. Like Basecamp writes."] Keep: The core message and any specific facts or numbers. Change: The tone, sentence structure, and any corporate-sounding language. Output: The rewritten copy + a one-paragraph explanation of what you changed and why.

The constraint that changes everything: Add "Lead with the prospect's problem, not your solution" to any marketing prompt. This single instruction eliminates 80% of the self-promotional language AI defaults to — and produces copy that actually converts.

How to Adapt These Prompts

Every prompt above has bracketed fields you replace with your specifics. Beyond that, two things will improve results on any marketing prompt: